Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You need a solid database. You need more than just cell phone numbers in the mobile marketing database. Make sure you get your customers’ permission before you add anything. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Keep you messages short and easy to understand in your mobile marketing efforts. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Be short and concise with mobile marketing.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stay with your principles to keep you on the right track.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Take this into account.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. They may pass it along and increase the reach of your mobile marketing.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. You have a wide range of features to choose from here.
You need to remember that not everyone is aware of what the various abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Try using dedicated short code. It will cost more but go a long way in securing your brand. It can also provide you with some level of legal coverage.
Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Just like your regular business website, your mobile site should be search engine optimized. Of course, you should optimize for Google first, because Google controls the mobile search market.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. SMS can be very bothersome. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. Keeping your word means a lot to your customers and instills trust in your business.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers, leads, and business will result from your new mobile marketing methods.