Have your attempts at video marketing failed in the past? Maybe you have no idea what video marketing really is. The only thing required for effective video marketing is a working knowledge. Continue reading for some very helpful advice for your video marketing goals.
Video marketing should not scare you. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. You can show customers your workplace, manufacturing center or just discuss your expertise.
When shooting a video it is okay to keep things simple with your equipment. You should be more concerned with getting the best return on your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
Use graphics from your website, or a screenshot of your web pages, when making your video. This gives viewers a glimpse of how your website looks. Screenshots are also a great tool to use when you’re doing a tutorial video. Save the copy of the screenshot, then use an editing tool to add it to your video.
One way to get content for a video is to find a team to work with. You can use members of an organization, or your family and friends instead of just your coworkers. List the people who helped you in the credits of your videos, and let them know you appreciate their help.
Of all web searches, directions on how you do something rank highest. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. After accepting your expertise, they will look at all your offerings.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. This link should actually be inside the actual video player. This way your link is always connected to your video, no matter where it ends up.
You should always put a link to your mailing list, as well. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
Bring a camera with you when you attend events such as trade shows, festivals or conventions. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are speaking in public, ask someone to record it.
It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. This “call to action” will get viewers involved in your campaign. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. You just have to make the process easy for them.
Do you understand video marketing just a little more? Use it to reach a larger audience for your business. Nothing can stop you if you just work hard!