The golden rule of email marketing is to send information to people who want to receive your information. One of the fastest ways to annoy and lose customers is to send them unsolicited and unappreciated emails. In order to reach plenty of potential customers effectively, you can check out the following handy email marketing ideas.
Create a personal email for your readers. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Make sure that you get permission from any subscriber before you decide to send them an email. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. It may even cost you clients and customers because they may not appreciate it.
The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email marketing attempts. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will foster instant recognition among your readers.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Know the limitations that you have when it comes to these small displays, and ensure your emails can be read on a phone screen.
Use your emails to give your customers incentives. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
It is extremely important and cannot be stressed enough that the subscribers who get emails from you have given their full consent willingly. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Use what you’ve read here to protect yourself and your business!