With everyone chained to their computers these days, email marketing is the smartest method you can use. Read the article below for tips to help you grow your email list if you’re even remotely considering using email marketing.
Use A/B testing of your subject lines to test effectiveness. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This lets you know which subject lines are successful and which need some work.
Be consistent with your email layouts. Stay with the same logo and color scheme in your email. The font you select should be easy to read. People will begin to recognize the emails that you send and look for them. In email marketing, familiarity is very, very important.
Don’t contact people via email without permission. Most clients will simply look at them as spam and delete them right away. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Don’t use too many graphics in email marketing materials. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Some people do not have the proper settings to open graphic heavy e-mails.
It is very important that you gain permission from anyone before sending correspondence by email. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
A lot of your customers will be opening your emails on their smartphones or mobile devices. These devices have much lower resolution than computer monitors, so you will have less space to work with. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
You may consider altering your format for special emails. If your emails are typically HTML, try sending some out in plain text here and there. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.
Use email previewers to your advantage when using preheaders. The first sentence or line of text at the top of your message is known as the preheader. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
There is a lot of information contained in this article, have you been able to digest it all? Read the article again if you need to or bookmark it, so that you can refer to it at any time. These tips will help you build a successful list.