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Facebook Marketing 101: Everything You Need To Know


When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. Do not follow the trends, as you should gear your strategy towards your company’s needs. The following advice will help you become successful.

Regulate your page for spam. Employ filters that can keep tabs on your page even if you’re not logged in. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.

It is important to have a lot of followers when using Facebook as a marketing tool. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Giveaways are very helpful in marketing. This can be done if someone likes your page. You won’t lose much money, and you will be able to communicate more with your customers than before.

Give someone something valuable if they “like” your page. New likes have the opportunity to draw a lot of attention to your page. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. If they want the item you’re giving away, they won’t mind subscribing to your page.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. There is no reason for these customers to see the daily happenings at your company. Invest in ads targeted for Facebook instead.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. As popular as Facebook is, not all cultures and age groups use it. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

Always post high quality photos on your Facebook page. You want the photos to reflect the professional nature of your business. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

Run a contest or competition every now and then with the goal of getting more “likes” on your page. A discount on your products or a valuable item is a good prize to offer to the winner. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.

Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. This article doesn’t concern just what is trending but sound advice for your marketing strategies. If you use these tips, you can see your campaign soar and your profits increase.